Pick a Green and Roll With It

Times-News - ACCENT: "'This field of greentech could be the largest economic opportunity of the 21st century,' [John] Doerr said. 'There's never been a better time than now to start or accelerate a greentech venture.'

As one of Silicon Valley's most respected investors, Doerr's decision to champion green technology as the next big thing is generating buzz in the venture capital community."

Overwhelming scientific evidence? Declining fish stocks? Violent hurricanes? Laughable. But when the man who got in on the ground floor of Netscape, Amazon and Google says it, people listen. His concern for the environment (expressed a bit later in the story) sounds tacked on to his economic opportunism.

But for me I suppose it's idealism speaking. It might be that the only way to get the ball rolling on environmental reform is to develop some genuine, capitalist motivation instead of all that tree-hugger crap about biodiversity (latest study) and global warming.

Ugh.