Interactive Advertising
What caught my eye wasn’t what the poster was advertising, but the little red symbol on its right side. The text said I could download a free ring tone on to my phone, using either Infrared or Bluetooth. Pulling out my spiffy new Motorola V3 Razr, I turned on my Bluetooth and tried to download the ring tone – with no success.
The company behind this little idea is called Hypertag. Their website totes that companies can “Get direct access to your customers.” Hypertag states that customers can download not only ring tones, wallpapers and/or icons to their cell phones or PDAs, or view a website--all hosted by the poster itself.
A lot of people own portable digital devices and are looking to customize these devices to their own liking. I got so sick and tired of not finding a proper Boondocks ring tone and theme online for my phone that I made my own. Now, imagine instead I could find what I wanted by simply walking up to an advertisement for the Boondocks DVD set and downloading that theme or ring tone.
But will it work? I'm still trying to figure out what went wrong. More on this soon.
UPDATE: I've figured out why my phone didn't work with the Hypertag. According to the companies website, my phone is not compatible. Considering that the Razr is one of the hottest phones in the market right now, I don't see how Hypertag wouldn't make an effort to improve their compatibility to include the Razr.
posted by Brian Bento at 3:29 PM
2 Comments:
.......yeah....it'll work....people are trainable sheep.
I believe he meant will it work with his phone, which so far it hasn't. Once it works, then we can never use it again :)
But yes, it probably will work on most people. We're trainable, and we've been trained to be sheep... by wolves, oddly enough. It's all very much like a fable, and I think the sky is falling.
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